Lee® Jeans Celebrates Life In Motion Through Brand Refresh
"We're putting a stake in the ground to reclaim Lee's status as an iconic brand, with a renewed emphasis on design and innovation through our 'Move Your Lee' rebranding,'" said Kim Yates, Vice President of Marketing at Lee Jeans. "Many Americans remember Lee from the 90's, but that's not who we are anymore. Lee's campaign is a 360 approach, including a national TV campaign, refreshed website, re ... Read News
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